Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember? — Randy P.
A: What’s in a name? When it comes to your business, Randy, a lot more than you might think. In fact, deciding on a business name is one of the most important decisions you will ever make. The right business name can help you rise above the crowd while the wrong business name can leave you trampled in the rush.
With the economy in a slump and competition on the rise, now more than ever it is important that you put considerable thought into coming up with the perfect name for your business.
Unfortunately, this is a task that is easier said than done. It seems like all the good business names are either married or no wait, that’s a different subject, but the analogy holds true.
Santa: The Consummate Entrepreneur
Most people think Santa Claus only works one night a year. Nothing could be further from the truth. Sure, product distribution takes place on one magical night, but Santa’s operation runs year round and is one of the largest manufacturing and distribution operations in the world.
You’ve probably never considered the fact that Santa is the CEO of a large organization that not only distributes a vast assortment of products throughout the world, but does so in a single night with just a sleigh and eight tiny reindeer. Sam Walton would have killed to have Santa’s logistics manual.
Do I believe in Santa? You bet your red longjohns I do. I especially believe in Santa’s entrepreneurial spirit. Just consider all he does from an entrepreneurial point of view and I think you will start to believe, too.
Santa Is His Own Company Spokesperson
Santa is a brilliant marketer and knows that his image is the best marketing tool he has. No other face is as recognizable and no other entrepreneur has inspired so many songs. You’ll never hear “An Ode To Jack Welch” on the radio ten times a day.